Our history

It all began in 2007. At that time, we, the promoters of Classora (Iván, Diana, Juan and Diego), were convinced, individually, that we would like to shape our future through our own company. We were fellow students at the Computer Science Faculty and were reunited by chance years later at the Business School, where we were studying a Master in Business Management.

Besides our academic education, we already had work experience: Iván worked as a Business Intelligence consultant, Diana had specialized in Geographical Information Systems (GIS), Juan was a web developer and Diego was in charge of a hospital information technology systems. We weren't a totally multidisciplinary team but we complemented each other well, and we were eager to try new things. Deciding to start a project together was just a matter of time.

Interestingly, at that time we noticed two important details: The first was that there was something lacking on the Internet as well as an emerging demand of projects with structured information (it was still the early stages of the «Semantic Web» and the «Linked Data»). The second was that due to our experience working in both the public and private sectors we realized that we already had the know-how necessary to plant the seed of a new project capable of automatically integrating information from several public sources on the Internet. Out objective was to store huge amounts of structured information which would be the base to create semantic tools and apply BI, GIS, and data mining techniques that were reserved at that time almost exclusively for the internal systems of companies and corporations.

Thus Classora was born. It was a brand new idea, not a copy of some already existing project. It was an ambitious enterprise because from the start we thought that Classora didn't have to be confined within the borders of our country. But there was no doubt that this project was too big for us: nobody knew about «Big Data», we needed a considerably long development time period and, of course, a financial injection big enough to carry it out effectively and reliably.

The first means of financing that we came up with was the creation of our own consulting firm specialized in Business Intelligence. We knew there were similar successful initiatives in Madrid and Barcelona, so we thought: Why not in Galicia? There is enough business fabric for us to find our place here. The company´s turnover will allow us to survive and we will spend our free hours implementing our star technology: Classora. It is even a way of diversifying. We, thus, decided to create Sinnexus, our first company.

But things didn't go as expected. A few months after beginning our activity, we realized that we were unable to properly focus on both business projects simultaneously: pre-sales work in Business Intelligence took up too much time, the development of software not specialized in BI or GIS required lowering prices too much, and worst of all, the consulting work was absorbing our time. Sinnexus could have probably been a viable business, but our goal wasn't to create a consulting firm, but a product of our own, capable of expanding easily in every way.

So we opted, again, for the riskier option. In 2009 we decided to focus full time on Classora. We took a deep breath, renounced to a regular income and we set our efforts on showing that our idea was viable and that our team was capable of carrying out.

Our financial strategy was now seeking Business Angels or venture capitalists. But you have to give them more than just an idea, so we prepared ourselves to face a tough and uncertain stage of technical work and product definition.

After several trips around Spain and many disappointments, we experienced our first joyous moment at the end of 2009: Classora was chosen to participate in a business trip to Silicon Valley, funded by Banesto and the Spanish Institute for Foreign Trade (ICEX). This initiative, called "Global Business Trip", looks for highly scalable technological projects throughout the country with the objective of putting Spanish companies in contact with the global Mecca of technology. Thanks to this trip we had the opportunity to talk with leading companies such us Google or Wolfram Alpha, as well as with the prestigious Stanford University. The result was highly satisfactory for us not only because of the interest the project aroused, but because we managed to establish interesting connections in the USA that would closely monitor our progress.

But back in Spain, the recession was at its peak. According to the experts, we were at one of the worst moments in history to seek financing, specially for a high risk project like ours. Astonishingly, in the midst of this discouraging panorama, we had the fortune to met two investors interested in financing our project together. But the definitive solution came when we met Jacobo Lázare, another Internet entrepreneur whom we have a lot to learn from.

As fate has it, we have traveled thousands of miles, even to the other end of the world, and at the end we find the ideal investor just across the street. The best thing about Jacobo are his high human qualities and his strong trajectory in the launch of successful projects on the Internet. He was without a doubt the person who could best complement us.

In February 2011 we launched the public portal of Classora Knowledge Base. We were extracting information from open sources «Open Data» for several months. In addition, we integrated and added a layer of semantic metadata to all this information. So this was our first chance to show the world part of the data collected. This public portal displays generic (and potentially viral) information from Classora. The main goal is getting traffic, audience and above all, an active community involved in correcting and completing data manually. Fortunately, the result was really satisfactory: in just a few months the site went from serving 0 pages to serve over 1,000,000 pages per month. The graph continues upward as time passes, and it seems that will not stop...

In June 2012 we started marketing Classora Media Support, a suite of semantic services oriented to digital press, news agencies and content managers. At first, the wind blew against this business: the general recessionary climate was added to the sectoral crisis that many medias were suffering. In just a few months, our sales visits coincided with some ERE (redundancy plan) or even a bankruptcy proceeding. However, except the purely economic, our product had truly exceptional reviews. Proof of this is the return figures now: some Classora customers got more than 5% increase in page views and 4% in unique visitors, thanks to the semantic enrichment services Classora Technologies.

In 2013 this business of semantic enhancement is extended in two dimensions: at first, we start to sell in international markets (less affected by the crisis, especially Latin America and the United States). Second, we start innovating projects for semantic enhancement applied to interactive TV. Through these experiments, in May we launched a pioneering service for this sector: Augmented Classora TV. This service may enrich, in real time and using contents from any open data source, any digital text from TV, EPGs or subtitles. And that's just the beginning...

Anyway, we hope you like Classora and we expect all the work we have done may be useful for you at some point. Of course we will waiting for your feedback. You may contact us at this form.